Mayor Bill de Blasio today announced the start of the first “sunrise” phase of the roll-out of the .nyc web address, beginning a five-month countdown towards the full-scale public launch in October 2014. The new .nyc domain presents a unique opportunity for New York City residents, businesses and organizations to secure a web address that sets them apart from competitors on the web and signals their direct association with The Big Apple.

The .nyc domain is part of the creation of a new class of generic top-level domains (gTLDs) that will greatly expand the web’s domain name system. With the historic launch of .nyc, the City of New York will become the first city in the country with a top-level domain, creating new opportunities to support local businesses, organizations and residents, and establishing an unprecedented level of geographic authority to the digital sphere.

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