Courtney Subramanian, 9/8/2014
"The new domain extension has the potential to boost New York City's economy. Earlier this month, New York City announced a “Landrush.” (And you thought that only happened back in the 1800s.) The available real estate is not found on Manhattan’s crowded streets but instead online through the city’s newfangled .nyc web domain.
Through Oct. 3, the city is encouraging local businesses, organizations and New Yorkers that have a physical address to pre-register .nyc domain names at OwnIt.nyc, to secure the web address during what Domain.com is referring to as the “Landrush phase.” If multiple people request the same domain, an auction on Oct. 7 will determine its owner. After that, the domains will become available on a first-come, first-serve basis."