New York City is synonymous with style. From cutting-edge creations to timeless classics, if it’s trending in New York you can be sure the rest of the world will follow. That’s why the Who’s Who in the fashion industry never miss New York Fashion Week and why so many brands clamor to be part of the exclusive New Yorker club.

However, as many in the fashion business know, there are plenty of fakes out there and it can be hard to spot them. Fortunately, this challenge can be overcome online with a .nyc domain name. Whether you’re in the business of shoes, suits or makeup it makes sense to tie your brand to the epicenter of fashion with a .nyc domain name - created for New Yorkers, by New Yorkers.

A .nyc domain will also allow you to keep your name shorter and more relevant to search engines and users alike, which means there is never any doubt that your business is 100 percent authentic New York. There’s also the added benefit of being able to acquire a domain name that is either unavailable or extremely expensive elsewhere. Not only does a .nyc domain name tell your customers where you are straight away, it could also save you a considerable amount of money.

One recent case study showed that a .nyc domain helped a New York business double organic search traffic, increase direct traffic sourced from searchers, and improve its search rankings. The benefits are endless with a domain like .nyc that is trusted, authentic and exclusive.

Special Notice:

To coincide with NYFW, .nyc will be auctioning a number of premium fashion domain names, available exclusively to New Yorkers. So if you’re in the fashion industry, then now is your chance to wear the most fashionable item on the market – a .nyc domain.

The auction will include premium domain names like:

  • & more

Online bidding opened February 1 and closes February 28, 2017 at 12:15pm ET. To learn more about the .nyc premium domain auction, please visit and register to bid. 

Remember, to register a .nyc domain name, registrants must have a verifiable address in one of the five boroughs, making .nyc one of the most exclusive and unique domains.

So if fashion is your passion and you want your business to stand out from the rest of the pack, consider bidding on a .nyc domain – it’s the must-have accessory that will never go out of style.

HURRY!  Bidding closes on February 28th, 2017. Don’t wait to grab the most fashoinable address in NYC!