If you're running a trendy fashion website like Flying Solo, you obviously understand the importance of taking your brick-and-mortar store online. With the help of ecommerce packages and templates, it's never been easier to expand your business to the digital world.
As a Digital Marketing Manager at major companies like Disney and Danone, Crystal Johnson-Hayzlett, MBA, knows the ins and outs of building a successful online shop. She's also launched her own businesses, including a footwear brand and accessories line that grew to a $2 million brand. Here are her top tips for a thriving ecommerce site.
1. Make sure your website design is on point. Your website should not only look great but also display your products in an attractive and vibrant way. Take inspiration from The Webster in Bal Harbour, Florida, which has a well-organized and easy-to-navigate site with a feminine aesthetic. Your mobile version should also be clean and simple with clear links and call-to-action buttons.
2. Ensure your mobile checkout cart functions smoothly. With a cart abandonment rate of 75.6%, it's important to have a fast and easy checkout process that allows buyers to purchase directly from the product page without redirecting them to another site or landing page.
3. Offer multiple payment options. Improve the customer experience by providing various payment options, including credit cards, digital payment systems like PayPal, and international payment brands like JCB in Japan and Elo in Brazil.
4. Choose a memorable domain name. Your domain name is just as important as your website design. It should be short and relevant to your brand, with a focus on relevancy and memorability. Alternative domain endings like .nyc can help open up more options and they also let people know where you are based.
5. Stay up-to-date with SEO and social media trends. Optimize your website for search engines to increase visibility and make sure to engage with customers on social media platforms.
6. Personalize the shopping experience. Customers respond well to personalized messaging, so make sure to tailor your customer service responses and emails to the individual customer.
7. Blog like a boss. Use your ecommerce site as a platform to share your expertise and connect with customers on a deeper level. Share your knowledge and skills on a specific topic and showcase the mission of your small business.
Remember, your ecommerce site should be more than just a platform for pushing products, it should be a go-to fashion destination.