For more than 75 years, Tech Products, Inc. has been manufacturing identification products from their New York City facility, establishing themselves as an industry leader in creating durable tags, signs, and markers for utilities, telecommunications, and pipeline companies.
Founded in 1948 by Kenneth Nelson, Sr., the company remains in its original building, though its reach now extends to 31 countries and all of the United States. "Customer service is something we pride ourselves on. If there is a need, we solve it. If there is a challenge, we solve it," said Daniel O'Connor, Vice President of Tech Products. This customer-centric approach has been major part of the company’s success, alongside its commitment to quality and innovation.
The flagship Everlast brand emerged from Nelson Sr.'s determination to create identification products that could withstand harsh conditions and the test of time. This innovative spirit has led to the development of other successful product lines including Fasttag, Tech-3D, TechBrite, and Three-D, which serve industries from electric utilities to telecommunications.
At the core of Tech Products' longevity is its dedication to its workforce. "Our greatest strength is our employees," said O'Connor. "We spend a lot of time training, and this translates into a better experience for the customers."
This commitment to employee development includes a comprehensive three-month training program covering everything from safety to product manufacturing. The approach has paid off—the average employee tenure is more than 12 years.
The company has successfully adapted to changing market demands while maintaining its core values. A significant transformation came in 1989 when Tech Products expanded beyond metal fabrication into plastic manufacturing. "It has become 60 percent of our business since then," O'Connor said. The company continues to modernize its operations by investing in updated equipment and reconditioning older machines for contemporary use.
As part of its commitment to its New York roots, Tech Products embraced the .nyc domain for its online presence. "When I found .NYC, this was a slam dunk decision," O'Connor explained. "It gives the gravitas of being a business in NYC and subtly lets everyone know our products are made in the USA."
The domain has proven particularly valuable in marketing to the renewable energy sector, as many trade shows and conferences focused on offshore wind and solar farm development take place in the northeast. The company uses the .nyc domain to redirect to their main website, a strategy that has helped them leverage their local identity while maintaining their established online presence.
For NYC-based businesses considering a similar approach, the .nyc domain offers a unique branding opportunity, particularly in sectors where local manufacturing and American-made products carry significant weight.
Looking toward the future, Tech Products is embracing digital transformation to meet its customers’ evolving needs and expectations. "Website design, social media, robotics, and computer assistance are all areas we had not developed being an older manufacturing company, but we are working hard to change that to make ordering easier for the customer, decrease inventory, and offer faster shipping times," O'Connor said.
Tech Products has demonstrated that maintaining strong traditional values while embracing innovation is key to long-term success. With the company’s commitment to quality manufacturing, employee development, and adaptation to new technologies, it’s clear Tech Products will remain a vital part of New York City's business landscape for years to come.
