Key Takeaways:
- eNotary.nyc uses technology to make notarization more accessible: Arthur identified the challenges of traditional notarization and created a remote solution that allows clients to notarize documents from anywhere in the world.
- A .nyc domain strengthens trust and local credibility: Arthur found that the .nyc domain reinforces his identity as a New York-licensed notary, helping clients recognize his business as an official and trusted NYC service.
"Having a notary license as a paralegal expanded my opportunities, but when I discovered online notarization, it opened up a whole new world,” said Arthur M. Futoryan, the founder of eNotary.nyc.
How eNotary.nyc began
Arthur’s journey into the world of online notarization began after years of experience as a litigation paralegal in New York City. While working in law, he saw how difficult it could be for clients to access notary services. Barriers like limited office hours, inconvenient locations, or the need to physically appear to have documents notarized were all common frustrations.
Determined to solve these issues, Arthur created eNotary.nyc, a service that allows people to notarize documents remotely, using just a mobile device, laptop, or computer, from anywhere in the world.
“For just $25 per signer, clients get unlimited documents, signatures, and notary stamps, with no hidden costs or subscription fees,” Arthur said, emphasizing how the business aims to be both affordable and transparent.
Unlike other services that charge per document or require monthly memberships, eNotary.nyc keeps things simple. The platform is designed for flexibility, allowing clients to fill out, sign, notarize, and instantly forward documents to attorneys, employers, landlords, and others, all without stepping foot outside their homes. Whether someone is recovering in a hospital, dealing with an emergency, or simply wants to avoid the hassle of travel, eNotary.nyc provides a seamless solution that makes notarization more accessible than ever.
During the COVID-19 pandemic, with courts closed and in-person meetings restricted, remote online notarization became increasingly popular. When New York State officially legalized online notarization, Arthur saw the opportunity to embrace this new field and expand his business.
Evolving to meet client needs
Since launching eNotary.nyc, Arthur has focused his marketing efforts on law firms, which often require ongoing notarization services. “Law firms are recurring clients,” Arthur explained. “Instead of doing one-off notarizations, I concentrate almost exclusively on attorneys who need continuous support.”
Arthur’s ability to notarize documents for signers worldwide has been a key differentiator. He can now assist attorneys with international clients, helping them complete essential paperwork, even when the signers are outside New York or the United States. This is especially useful for attorneys working on probate matters or other legal issues involving international clients.
The best part of running a business
When asked what he enjoys most about running his own business, Arthur is clear: “Freedom. It comes at a cost, but being able to make my own decisions and shape my business is worth it.”
That same mindset led him to choose a .nyc domain. Initially, Arthur chose .nyc because .com was unavailable. “However, sometimes a closed door leads you to find one that is open,” he said.
“I saw a .nyc somewhere and began to wonder. The site name was available and so I went along. I do find it nice and fitting because I am a notary licensed in New York. Because online notarization is a foreign idea to many people, it fits the outlook,” Arthur explained.
“Many people think that you need to be in New York to sign documents, while some businesses and governmental bodies and courts require that the notary be from the state it is licensed in. So I like the .nyc domain and plan to stick with it.”
The benefits of a .nyc domain name
Arthur has found that the .nyc domain adds credibility and visibility to his business. "People have commented that .nyc makes my site feel official, like it’s part of the city itself," he said. "It reassures clients that I’m a licensed New York notary."
Beyond eNotary.nyc, Arthur has embraced the .nyc domain for his other ventures. "I also purchased a domain for my paralegal site, eParalegal.nyc," he said.
Although many of Arthur’s clients still prefer speaking with him directly, he is actively working to increase traffic to his website through advertising and SEO.
"Right now, my website contributes about 25 percent to my business, but I want to raise that to 50 percent. Online notarization often requires a personal touch, but I’m working to make my website a more central part of my operations."
Advice for aspiring NYC-based entrepreneurs
Arthur's advice for other entrepreneurs is rooted in the reality of building a business: "It’s an ongoing learning process. You have to constantly refine and adapt. It can be overwhelming at times, but it’s also incredibly rewarding—both financially and personally."
For Arthur, adaptability, embracing new technology, and choosing a strong domain name have been key to growing eNotary.nyc into a thriving business. His success is a testament to how local businesses can meet the evolving needs of their community while embracing innovation.
