"Five-borough awareness campaign encourages New Yorkers to “own it”
NEW YORK—Starting today, all businesses, organizations and residents with a physical address in New York City will have an equal opportunity to reserve a .nyc domain in advance of the official public launch on October 8. The 60-day “landrush” phase offers New Yorkers a chance to reserve the .nyc domain names that are most important to protect or extend their business, brand or identity online. New Yorkers can apply for a .nyc web by visiting www.OwnIt.nyc.
The .nyc domain is part of the creation of a new class of generic top-level domains (gTLDs) that will greatly expand the web’s domain name system. Learn more: on.nyc.gov/1iWyfOo"