Lumina believes that technology should be friendly, not frustrating. It should empower your business, not impede it. And most importantly, it should be accessible, not shrouded with esoteric jargon and mysterious costs.
WHAT INSPIRED YOU TO START THIS BUSINESS VENURE?
We saw how a lot of businesses currently operate could be optimized, and constantly improved. Part of how Lumina started was getting close to those businesses and learning how they work - from building their website through their internal business requireqments. We were helping them move from lengthy processes to efficient ones, from manual work to automatic shortcuts. The bridge for that transition is technology. A lot of businesses work in ineffective ways, and Lumina wants to optimize the experience.
IS THERE A MOMENT YOU ARE PARTICULARLY PROUD OF IN YOUR STARTUP JOURNEY?
When we realized we were one of the top rated companies on Yelp in Website Design in New York.
DO YOU HAVE ANY ADVICE FOR SOMEONE THINKING ABOUT STARTING THEIR OWN BUSINESS IN NEW YORK?
Find the need or gap and stick to it. Do not try to do everything. If you can identify a niche and grow from that, you can expand thereafter. But first focus on the specific need.
WHY THE .NYC DOMAIN?
It’s cleaner and prettier. That is the kind of look we like to give our customers when we design websites. Having a short name with NYC is elegant. NYC is the region we want to be associated with. That is where we started, where we live, and where we are going to stay.
HOW HAS NEW YORK INFLUENCE YOUR COMPANY AND PRODUCT?
We are located in Manhattan, the Flatiron District and the diversity of New York City inspires us and is reflected in our work. We have had to learn to adjust to the different requirements of each project - each customer's needs are different. Living in a city so multifaceted helps us change and adapt to best serve our customers.