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.nyc
Dance/NYC

Dance/NYC

dance.nyc

What inspired you to create this website or entity?

Dance/NYC relaunched its website, Dance.NYC, in 2014. It is now the "go to" site for dance promotional and management resource and positions the organization for leadership in service technology. The website drives public access (one million estimated visits for 2016, representing increased traffic of 67% since 2014) and provides critical promotional and management capacity to artists and institutions, which populate the site with free dance activity listings (for example, performances and workshops) and resource listings (for example, professional development, volunteerism, employment, and choreographic and performance opportunities) and have the ability to place low-cost ads on the site and in weekly e-newsletters to an audience of 22,000. The site?s value to the dance community, and its potential as a scalable tool for enhanced diversity and inclusion, is best reflected in the rapid growth of its free registered users, which at 7,100+ at the close of 2016 represents a 57% increase since 2014. Users represent a significant percentage of the estimated universe of dance companies and independent groups, estimated at 1,200. Dance/NYC's mission is to promote the knowledge, appreciation, practice, and performance of dance in the metropolitan New York City area. It embeds values of equity and inclusion into all aspects of the organization. It works in alliance with Dance/USA, the national service organization for professional dance.

How does your website or entity represent or contribute to the local community or borough which you represent?

Dance/NYC serves a broad constituency of dance artists and supporters in the metropolitan New York City area (the five boroughs, Nassau, Suffolk, Westchester and Rockland Counties, and Bergen and Hudson Counties in New Jersey), including: 5,000+ individual dance artists; 1,200 dance-making entities; 500+ nonprofit dance companies; government and civic leaders; local business leaders; students, educators, and researchers; and general public and visitors to New York. Dance/NYC has focused its technology activities on increasing racial equity in dance and inclusion and access for disabled people by: contracting with web design firm, Design Brooklyn, to continue to update Dance.NYC with a focus on Web Content Accessibility Guidelines 2.0 Level AA to make content accessible to a wider range of people with disabilities; conducting targeted communications and marketing, including paid advertising, to those who identify as African, Latina/o/x, Asian, Arab, and Native American (ALAANA) and/or disabled not yet represented in Dance/NYC?s registered user base; aggregating resources from partner service organizations and publishing a directory of organizations mission-focused on addressing racial equity; and expanding public access to and understanding of the integrated and disability dance artistry ecosystem by expanding and promoting two directories on Dance.NYC: one featuring disabled dance artists and integrated companies, and one featuring aggregated online information available through government and colleague service providers, from relevant planning materials to information about accessible venues.

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